About Us

Welcome to Zentora, your premier destination for high-quality equestrian equipment. As industry experts, we take pride in offering a wide range of products that cater to the needs of horse riders and enthusiasts. Founded in 2024 by JP Giacomini in Harrodsburg, our store has quickly become a trusted name in the equestrian community.

At Zentora, we understand the importance of having reliable and effective equipment when it comes to horse riding. That's why we specialize in providing top-notch gear that ensures both the comfort and safety of both riders and their horses.

One of our flagship products, the JP SofTTurn™ Martingale, exemplifies our commitment to excellence. This innovative piece of equipment offers a unique value proposition by providing a comfortable and effective solution for horse riders to communicate with their horses and relax their muscles. With its ergonomic design and high-quality materials, the JP SofTTurn™ Martingale has quickly become a favorite among riders of all levels.

At Zentora, we believe in the power of equine-human connection and the transformative experience that horse riding can offer. That's why we strive to provide our customers with the best equipment available on the market. Our team of experts carefully selects each product, ensuring that it meets our stringent standards of quality, durability, and performance.

Whether you're a professional rider or a passionate equestrian enthusiast, Zentora is here to support your journey. We are committed to providing exceptional customer service, expert advice, and a seamless shopping experience. With our extensive range of equestrian equipment, you can trust that you'll find everything you need to enhance your riding experience.

Thank you for choosing Zentora as your go-to destination for all your equestrian needs. Join us today and discover the difference that high-quality equipment can make in your riding journey.